Everyone knows that audio content is a great way to pass information. However, many don’t know that focusing solely on audio content deprives you of reaching a larger audience. If you’re a content creator or someone that wants their information to get to as many people as possible, you should not stick to just using the audio format.
Converting your content into a text document can help reduce the gap for others to access it. More people reaching your content equals a higher chance of conversion rates, which means more prospective customers in the end. This area is where audio transcription steps in. With it, you can easily convert your audio into text. Your audio can be anything: a podcast, a YouTube video, a class lecture, a conference, or an interview. The vital thing to know is that you can convert all of this audible information into a text file.
Doing so makes your information easier to share online. At the same time, it allows search engines to understand better what your content is about. Using the proper techniques, you can make your content more crawlable and indexable by search engines so that more and more people can reach it. These are just a few advantages of using an audio transcription service. In this article, we’ll learn about five powerful benefits you can get from transcribing your audio content into text.
The Benefits of Audio Transcription
Transcriptions can bestow plenty of advantages. They can serve an essential purpose in your business if used correctly. There’s no denying that the amount of recorded content today has skyrocketed. It’s all thanks to the advances in technology and the massification of the internet. Nevertheless, as great as it is to have audio and video content everywhere, there are moments when it’s desirable to have the option to read as well.
The first benefit that you gain from audio transcription is increased accessibility. By transforming your audio content into text, you’re telling your users that you value communicating with them. How so? Simple. There are many people out there who prefer reading over listening.
More than 1.5 billion individuals worldwide also suffer from hearing disabilities. Deaf or hard-of-hearing folk will inevitably ignore your content if there’s no text attached to it. When you transcribe your audio content, you tell these individuals that you care for them.
Optimized Content for SEO
In today’s fast-paced digital world, ranking high in search results is of the utmost importance. After all, people are more prone to click on the first results they get from a search. If you want to make your audio searchable and indexable by search engines, it’s essential to have your content also available in text form. That way, search engines will be able to interpret and understand what your content is about.
If you want Google or Bing to feature you at the top of their results, attaching a transcription of your audio content is the way to go. If you don’t do this, these search engines won’t be able to crawl and index your content accordingly, causing you to not appear in the results. Using human-based audio transcription services from a trustable company can help you make your content easier to discover.
Better Content Adaptation
Transcribing your audio content into a text format can help you remodel it into something else. By adapting your content into a different form, more users will be able to access it, improving your reach. For example, you could remodel your audio files into blog posts or infographics that detail the relevant aspects of your business.
An Easier Info Distribution Method
Having transcriptions around makes your content easier to share. It’s much more convenient to distribute it via email, e-books, manuals, media articles, or white papers than through a heavy media file. A transcription, either in PDF or DOC format, can help you effortlessly share your content with other people. Since audio or video files tend to be heavy and not easily shareable, text files are a better alternative.
Sometimes people like to read over listening to audio content. Either they may be in an environment where playing at full volume is inconvenient, or they may simply prefer reading to grasp your content better via text because they are not native speakers of your language. Perhaps they are in a library and don’t have headphones. Or maybe they’re in a crowded street or on public transport. Regardless of the case, transcription can benefit these people by allowing them to read your content instead of listening to it.
The Final Word
Having an audio transcription of your content is superbly convenient; it can significantly benefit you and your business. You’re missing out on a big potential audience when you opt to produce audio content without any text attached. Don’t make this mistake. Partner with a trustable and competent transcription service today. That way, you’ll be able to widen the reach of your content and increase your consumer base in ways you never thought possible.