Video content marketing is an essential and commonly-practiced marketing strategy on the internet right now. According to studies, almost 30% of the world’s population, a number close to almost 2.2 billion, surf or browse the internet. Amongst the online population, an average internet user spends over 16 hours every month online, with users in countries, like the USA, spending almost double that time on the internet.
Research suggests that users are spending almost one-third of their time watching videos online. This has made video content a very popular form of marketing strategy all across the world. We all know that wherever the views go, the advertisement dollars follow.
According to Wyzowl’s Video Marketing Statistics 2018 Survey, 81% of businesses utilize videos as a marketing tool, and the percentage has gone up from 63% since 2017. It has also been observed that a whopping 81% of people were convinced to buy a certain product or service simply by watching a brand’s video content.
What Does a Successful Video Content Marketing Strategy Take?
With such potential, video content marketing is an attraction for several major businesses and top brands all across the world. Even MSMEs are taking the cue and trying to form a solid video marketing strategy for the success of their upscaling campaign.
Devising the right video marketing strategy is easier said than done. It takes a lot of deliberations, considerations, and creativity along with appropriate improvisations and applications of ideas to form the right video content marketing strategy.
That being said, with the right vision and proper implementation of the ideas and plans, you can develop a really successful and effective video content marketing strategy for a business or brand, which would lead to maximum ROI.
So what makes for the perfect video marketing strategy for businesses and big brands?
Video marketing is not rocket science. With the right techniques and tactics, you can develop the perfect video marketing strategy for your brand. In this article, we have listed five useful and effective tactics that can make your video content marketing strategy go a long way and lead to maximum success.
So, without much ado, let us take a look at these five tactics for an effective video content marketing strategy that can ensure the success and growth of a business.
5 Tips for an Effective Video Content Marketing Strategy
Video content marketing is fundamental to any kind of online marketing campaign for businesses. Irrespective of the size of the business or the entire sector as a whole, video content has a huge impact on the success of the overall marketing efforts.
According to a study on the behavior of small business marketers, there has been a huge hike in the focus on video marketing. Almost 64% of marketers responded that video content is the most effective form of online marketing content right now with almost half of them agreeing to the fact that creating videos is crucial for the growth of their businesses on the digital platform and overall.
Before we head on to the five useful tactics for an effective video content marketing strategy, we must take a peek into the major kinds of video marketing that are popular on the internet right now.
- Creative ads and animations promoting brand names, products, and services
- Product demos
- Expert interviews
- Customer testimonials
- Behind the scenes
- Explainer animations and other animated videos
- Live webinars
Along with the general video content of a brand that we get to watch on the TV and on different OTT platforms, YouTube is most popular, along with other social media sites, like Twitter, Facebook, and even TikTok. Interestingly, these social media platforms are being utilized by several major brands for the purpose of video content marketing.
Having said that, here are the five tactics you can use to devise a successful video marketing strategy for your business.
1. Create a Visual Story, Not Just a Sales Pitch
Visual storytelling can be an easy way to make your video marketing campaign a huge success. Studies suggest that almost 80% of people prefer brands that tell stories through their marketing campaigns.
Video marketing offers an excellent opportunity for you to tell a story to your audience. However, you must aim to add value to your audiences’ lives by offering actionable advice and integrating your products or services with your story or message instead of just trying to sell a product or service.
Similar to written content, you can effectively ignite powerful emotions in your audience through a story in your video. This will surely increase the brand awareness and make your business more popular amongst your target audience.
2. Use Right Tools & Editing Techniques for Superior Video Quality
With the right video editing tools and the artistry of an expert technician, even a very normal video can stand out to be exceptional. There is a range of video editing software for marketers available and it is very essential for you to ensure high-quality content with the help of such tools.
Making use of such software and the right editing techniques can make your video attractive and grab the attention of your audience. This will boost the visibility of your brand and make a huge impression on the audience about your brand, products, and services.
3. Make an impact in the First 10 Seconds of Your Video
Grabbing the attention of the audience is the key to effective video content marketing. Along with great quality and premium content, you need to remember that hooking your audience right in the beginning is very important.
The first 10 seconds is what you get to make an impression and hook your audience to the entire video. The attention span of internet users has decreased to even less than that of a goldfish, suggests research. This means that you have got only a few seconds to answer their fundamental subconscious question, that is, ‘What’s in it for me?’
Ask an intriguing question, or state a strange fact, or prove your video’s value in any way, in those ‘10 golden seconds’.
4. Use Closed Captions
According to the statistics presented by Renderforest, over 85% of videos on Facebook are watched without sound. This means, closed captioning your videos can be extremely helpful for your business and convenient for your audience. It is also useful for your YouTube marketing campaign, along with other social media marketing strategies on different platforms.
5. Search Optimization of Your Videos
Both paid and organic SEO is very crucial for all kinds of digital marketing campaigns. Your video content marketing strategy is no exception to that and you have already closed captioned your videos. Post this, search optimization can be really helpful to increase your reach.
Text content is optimized to rank higher in Google, but with the right search optimization of your videos, you can ensure that for your videos as well.
Statistics suggest that over 5 billion videos are watched on YouTube on a daily basis. Videos on social media generate almost 1200% more shares than text and images combined. With those numbers, it is natural that brands and independent influencers get 66% more qualified leads every year. These numbers also enhance brand awareness through online video content marketing by 54%.
With these five simple tactics, you can develop an effective video content marketing strategy for your brand that leads to maximum success and growth of your brand’s online presence and visibility.
Name: Pooja shah
Bio: Pooja Shah is a Content Writer at Financesage. It is a blog where I cover financial tips related website which is working towards investors to take better financial decisions and make the best choices while buying financial things and for better financial life.