Did you know that CRO tools have an average return on investment of 223%?
That’s a lot!
In other words, by focusing on optimizing conversion rates, you’re bound to make a profit.
And there are plenty of tools to choose from.
But, if you’re using WordPress, you probably know that there are too many tools. With almost 59,000 plugins available, finding the right ones can be a daunting task within itself.
So, to narrow down your search, we’ve come up with the best of them. Let’s get to it.
1. W3 Total Cache
In CRO, the first step you’ve got to take is to make sure that your web pages load fast enough. Otherwise, you’ll lose out on a lot of traffic. 53% of users will abandon a web page if it hasn’t loaded within the first three seconds.
What’s more, experts at Digital Silk, a top web design company in Miami, say that each extra second of load speed may cause a sales drop of up to 27%.
That said, start by speed testing your website and see how it’s holding up. If it goes beyond the three-second mark, you might need to work on your website’s cache.
That’s where W3 Total Cache comes in. This is a free plugin that improves user experience by caching every aspect of your site, providing transparent content delivery network integration, improving server performance, and much more.
Growing your email list is an important part of CRO. The more emails you collect, the more people you’ll be able to reach directly and offer them a custom solution based on their needs.
However, email addresses are quite a personal thing. Users won’t give them away just for the sake of it. They’ll need a bit of convincing.
With Optinmonster, building high-converting forms should be a breeze. It comes with customizable templates covering pop-ups, slide-ins, and other types of forms.
What’s more, this plugin also offers data analytics and comes with an A/B testing feature.
Although pricing starts at $14/month, this plugin is well worth it.
As almost 55% of all web traffic is generated by mobile devices, having a mobile-friendly website is crucial for improving user experience and, ultimately, increasing conversions.
That’s where WPtouch comes in.
This plugin allows you to build a mobile theme for your website. Once the plugin detects a mobile visitor, it will automatically switch to the said theme before loading anything from the desktop version of your site.
You can either opt for the free or paid version. But, if you want to take mobile-friendliness seriously, it’s best to leave it to the experts.
Besides aesthetics, there are plenty of other things you’ll need to consider, especially if you’re planning to build software. Consider working with the best New York software developers to really make a difference.
4. Table of Contents Plus
Table of Contents Plus is a free plugin that aims to improve user experience by allowing visitors to scan through your content easier.
It works by automatically creating a table of content for your blog posts based on their heading tags. This is especially handy for longer pieces of content.
Users can click on a headline that catches their interest and its read content without ever having to scroll.
It also comes with a few customization options, including the placement of the TOC and its styling.
5. Contextual Related Posts
The more time a user spends on your website, the higher the chances of getting him to convert.
Contextual Related Posts can help you do just that. The way it works is by analyzing the keywords you’ve used on a blog post and recommending users to other articles related to those keywords.
For example, if a user is reading about social media marketing and you’re using a keyword like “Facebook Ads,” then this plugin will recommend the user an article where you talked about Facebook Ads in more detail.
6. Thrive Ultimatum
Most importantly, you’ve got to create effective CTAs. After all, these are what convert visitors into customers or leads.
Thrive Ultimatum aims to boost conversions by using one of the most effective marketing strategies: Instilling the Fear of Missing Out. This plugin comes with a wide variety of templates that include countdown timers, floating banners, widgets, etc.
What’s more, this plugin comes with a drag-and-drop visual editor, which makes these templates easy to customize.
Thrive Ultimatum is a part of the Thrive Suite, which will set you back around 19$/month paid annually.