Marketing is incomplete without good content and vice-versa. Focusing on content marketing strategy for a newly developed website is crucial. Wondering why? Read on-
The business world these days mostly runs on digitally. Gone are those days when people had to wait for hours in shopping queues. Now a simple Google search lists down users’ queries in a fraction of second. That’s the magic of content marketing, nothing else.
The SERPs much favour the best-promoted contents. Thus, no matter how rich your content is, if people are unable to see it, it’s useless. Believe us a good content can gather masses. Furthermore, it can earn you a holy good amount of referrals too.
According to CMI’s digital content marketing stats, almost 72% of marketers think that content marketing increases engagement and helps in generating leads. From the above data, we can discover how important content marketing strategy is for a newly developed website. Content can decide the duration of people staying on your site single handedly.
It goes beyond saying that businesses with proper content marketing strategy are more successful than those who do not. So, which list do you belong?
In this article, we will tell you how to create an effective content strategy that does wonders for your new website-
Content marketing strategy in a nutshell
Content and content marketing are two different subjects. Content is the information, and content marketing is more of a promotional aspect of such content.
Content marketing includes a content marketing plan with a proper strategy. It includes-
- Selection and execution of unique and fresh content
- Use a tested plan for lead generation and brand awareness expansion
It is not just another pushover. To help you get a broader view here, we present a step-by-step guide of content marketing. We make sure you get the right lesson after reading this blog. Let’s start from the basics then-
Don’t just create content for the content sake. Without a well-defined goal, content strategy is just another piece of paper. There should be a purpose and solution providing approach behind every successful content strategy.
Once the goal is set, make sure that it is in align with your strategy. The plan must be long-term, sustainable and relevant. Now pen down the focal points and proceed further.
Identify your audience
Find your target audience through Google analytics. Knowing your audience will help you to understand their interest and behaviour. Once you know your target audience, you can put out more relevant and valuable content to cater to them in an enhanced way.
Your content should speak to your target audience. Therefore, create content that your visitors want, instead of what you want them to read. For example, if you develop products for children, then your content should speak to their parents to allure them.
While devising a content marketing strategy, have a look at what your competitors are doing. Go through their content, look into what kind of plan they are rolling to attract the audience and analyze the engagement rate.
Understanding your competitor’s strategy will help you see your shortcomings of your plan (if any). In this way, you can enhance your process and reap profits.
The best content marketing strategy is about creating different types of content. Most companies focus on creating a blog post for their websites as blogs are an excellent method of generating traffic and improve the website’s SEO. However, to have the edge over your competitors, it is always recommended to create various types of content.
Ebooks, case studies, templates, videos, infographics, podcasts, social media content are a famous example of the most-loved content types. Nowadays, people prefer images, infographics, and video content than explicit texts.
Make your content calendar ready
Now that you are done with different types of content rack them up for the strategy preparation. Maintain an editorial calendar so that you can plan the days when you want to publish. This one step will help you keep consistency in managing deadlines.
You can also incorporate popular holidays that appeal to your audience in your calendar to get the most out of it. With the help of such a calendar, it will be easy to periodically assess the success of a content marketing strategy and beyond.
Chalk out your content management system (CMS)
Marketers tend to overlook the importance of content management system (CMS) significantly. CMS includes content creation, content publication and content analytics in amalgam.
Plan out your resources wisely and decide whether you will be producing such content with your team or you will branch it out among freelancers.
During the budding days, your team might be able to handle the projects as there were within your finger count. Once your content strategy starts expanding, it might turn out unmanageable. To optimize the success of your content marketing strategy, you must manage the workload prudently.
The more you focus on creating content for your niche, the greater your chances are of being successful. Thus, being specific and relevant to your content marketing strategy is essential.
However, finding the right keywords for your content holds the key role here. Keywords help in the visibility of your content in SERPs. With the help of Ahrefs, SEMrush or any other such tools, you can easily choose the suitable keywords for your content.
Creating content is no rocket science but promoting such content is where marketers fall short. So, before you prepare your content strategy go through this blog to bring out the best bet with your plan.
To ensure the effectiveness of your content marketing strategy, you should consider reviewing it now and then. This simple content audit process will ascertain that your goals do not go off the trend.
Author Bio – Sreya Sengupta, holds rich experience in custom content curation for blogs and social media promotions. She is a content strategist at Internet Marketing School. Her out-of-the-box thinking and unusual content structure make her different from the flock.