Create an online presence that will give your competitors the nightmares and set the benchmark for industry standards if you want to impact the audience.
However, if you are new to the concept of online existence and mainly operate offline, the idea might be overwhelming. New businesses in 2020 opt to have an online presence through social media to invest in the brand before the company starts.
For a seamless transition from a business in the making to a live business online, you should invest in the website development and design.
Thrive in the pandemic with these simple design tips for the website.
The recent pandemic has resulted in a significant alteration in the functioning of the businesses. During the pandemic, several companies, especially the small ones, had to halt production, close the company, or file under bankruptcy because of the lack of demand and employees’ health concerns.
As the lockdown stretched over time, many businesses opted for the new digital approach. Companies that did not communicate with their customers online are investing in a robust online presence, and small businesses should also get a piece of that pie.
The customers have also shifted online due to closures and health concerns.
Overall, today’s internet is the place to meet your potential clients. Now, small businesses can utilize the online presence to maintain contact with the other clients and keep their brand identity intact.
Effective Website Design Guide
An effective website design revolves around a pleasant user experience an easy-to-use interface.
The interface should be crisp, clean, without crammed wording that is too much to read, and should not have hidden links leading to the following information.
All the information should be readily available.
Also, take special care to have sufficient white space in the design. The white area is the relief that you get after reading.
The minimal design also appeals to the masses as it shows luxury. It is the classic design that offers an abundance of space where people can have a breather. With the individuals’ low attention span, it is the ideal way of ensuring that people take the time to understand your website.
Easy navigation is another aspect to consider while making a website. Make the interface intuitive with all the information right on the front page. Put appropriate information where the person is more likely to search for it, and not where it should go logically.
Another aspect is the speed optimization of the website. As people do not want to wait for the site to load, it makes sense to make your website fast. It means less loading time and quick information disposal.
People have several websites where similar information and services are present. Your quickness in providing the website reflects on your work. It is best to invest in a fast website that offers all the required elements upfront for customers’ ease.
Some Elements that you should have in website design in 2020
The websites’ acceptable patterns change frequently. Much like art, website design also has trends that last and some evergreen designs. Depending on your business, you can opt for the design elements that work for you.
- Oversized elements: If you have something important to say that can be noted in the minimum number of characters possible, opt for the oversized details. It brings the user’s attention to the information immediately and adds accents to space, making the design more dynamic.
- Video elements with fluid animation: Liquid animation works as an excellent transition showing method. It does take time to understand the speed that makes the right impact, but it can be a great asset for the website when done right.
- The dark mode: A business looks chic with the dark mode. So, make your website modern with the darker aesthetics that save light and keep the website visitors on for longer.
- SEO-friendly website: Overall, the designer should consider search engine optimization as the website’s ultimate goal. It means search engines should recognize the website as easy-to-use to rate better on the search engine result pages and get the right traffic.
The synergy of design and development
Web design is a part of web development. Hence, the two sections need to work in harmony to create the perfect platform where a business can become a brand that people would like to associate with for a long time.
The front and back end development will ensure that your website runs smoothly and all the functions you want are live at all times. The designers and developers have to pitch in about the various plug-INS that the website should have, and these elements should function correctly.
For instance, if your business can profit from a chat feature that lets the potential client directly talk to a person in the customer care, it will significantly increase the time a potential client spends on the website.
Several plug-INS are available on a website, and depending on the niche of your business, the elements can change.
Wrapping it up
It would be best to have the assistance of an experienced website development and designer to create a website that serves the purpose you intended it for at the time of inception. It is highly recommended to look for a development and design agency in Dubai to create a viable website.
It is a financial investment that every business should make, especially in the pandemic, when people want to purchase goods and services from their home’s comfort.