5 Ways Digital Marketers Can Use Big Data to Improve ROI
August 1, 2020
In the past few years, technology has grown at an unprecedented pace. However, businesses were not able to keep up with it. This led to a major gap between customers…
It is impossible for businesses to exist without e-commerce in this day and age. While some remain hesitant to use online platforms to boost their sales, those who have taken…
Digital Marketing, A Key To The Growth Of Companies: Why Is It More Relevant Today Than Ever?
July 28, 2020
In today’s business world, developing a website or managing social channels is just not enough. The perfect meaning of digital marketing lies in the joint use of all available online…
You can’t market a SaaS product the same way as you market a physical product. That’s because the pricing structures for SaaS products are unique. Unlike consumer or retail goods,…
Email marketing is a strategy that has been recently (and wrongfully) dismissed by far too many businesses. The myth that “email is dead” arose in light of other, more innovative,…
4 Hacks to Grow Your Personal Brand with Video
July 10, 2020
Video rules the internet. If you want to build a successful personal brand in 2020 and beyond, you need to tap into video as a marketing channel. When used correctly,…
“Hello Mr. Smith” or “Hi Smith!” “Buy now” or “Call us for more information” “Buy 1, Get 1 FREE!” or “Free shipping on orders over $50” In the above pairs,…
Self-managed superannuation funds (SMSF) has grown to become a popular and viable way to diversify retirement funds and investment portfolios. The structured trust fund provides its members with the benefits…
The primary difference between business-to-business (B2B) marketing from business-to-consumer (B2C) is that the former requires more targeted strategies to acquire high-quality leads. For the latter, you only need to reach…
How To Measure ROAS On Advertising Spend?
April 28, 2020
The full form of ROAS is Return on advertising spend. It is the process of measuring earned money from digital marketing. It is essential to track Return on advertising spend…