Globalization has made it difficult for businesses to survive without the use of modern information technology. The Internet has revolutionized business operations on a massive scale. For example, quick communication, instant money transfer, automatic data transmission, amendments in multimedia documents, providing digital services, and other business-related tasks now are handled conveniently owing to the advancement in technology.
Moreover, marketing has always been an integral aspect of any company, and today they have turned to digital tools to lure customers into purchasing their products and services. As the Internet has intertwined in every aspect of our lives, the importance of digital marketing has raised to a higher peak
Digital marketing has boomed in recent years and emerged as a full fledge field. It has changed the behaviors of businesses and consumers tremendously. In the past three decades, digital marketing has influenced people’s interaction, life habits, and thoughts incredibly. It has been compelling, and more and more businesses are turning towards it to reap benefits of it.
If you are looking to adopt digital promotion for your business, the following are a few types of digital marketing that will give a boost to your sales:
Search Engine Optimization
Search Engine Optimization has become a vital tool in digital marketing. It is a process of bringing traffic to a website organically and helps to gain a higher position in search engines. The visibility and ranking of your website are primarily contingent on SEO. The higher your website’s rank is, the more visibility it will get, raising the chances of converting prospects into customers. SEO also assists in gaining authority, which assures consumers that a website is reliable and content is of high-quality.
SEO makes specific changes in your website design and content that make a website appealing to the search engine. SEO consists of various factors, including keywords. Keywords should be well-searched and carefully chosen so that when users type those words in the search bar, the website appears on the first page. Content is another major element of SEO, as it is the vehicle that engages the audience on the website. Another component of SEO, off-page SEO, pertains to the activities that brands perform away from the website to bring in more traffic, and local SEO deals with the promotion of business to local prospects. SEO marketing is critical as it helps in giving customers a smooth experience, which is essential to sustain them.
2. Email Marketing
As the name implies, email marketing means using an email as a platform to promote a product or service. It is one of the oldest digital market methods which has been in practice for more than two decades. A prevalent misconception is that since there are so many new marketing channels around, email marketing is now obsolete and outdated. The truth is it has evolved significantly and has become a handy marketing tool. Email marketing helps in building and maintaining trust with customers. It is a convincing way of keeping customers in the loop about brands’ sales and new products. A vast majority of Internet users check their emails daily, and email marketing is a cost-saving way of reaching them.
Brands are generally in a dilemma about how to build an email list, which is a valid concern as typing in individual email addresses is time-consuming and impractical. There are different software and automation tools that use technology and create a list of emails as per your product and target audience. Email marketing has the edge over other digital marketing tools because it allows brands to track which users open their email and who delete them without reading; this helps in determining the list for future promotions. Email marketing does not cost much and works very well with other digital marketing tools.
3. Pay Per Click
Pay per click, generally known as PPC, is one of the Internet marketing modes where brands pay whenever a visitor clicks on their ad. It is not an organic way, but one where brands buy visits to their websites, instead of earning them. Generally, for PPC brands prefer search engines as a platform to place their ad, and if brands handle it carefully it can have a significant impact on business
Designing a PPC campaign can be overwhelming as a lot goes into it. It starts from conducting research to select the right keywords, then organizing these keywords into targeted groups, crafting an ad, and then lastly, setting up the PPC landing page. The auction serves as the foundation in PPC advertising, and this is what keeps the PPC wheel in movement. When someone types in a search bar, an option is set off based on keywords, and advertisers interested in keywords bid their amount. Quality of an ad and the bidden amount decides the winning ad, which the search engine displays on its result page. A well-crafted PPC campaign generates traffic and gains customers almost immediately once the ad starts running.
4. Social Media Marketing
Social media websites have seen immense popularity in the last decade, and their users are increasing by the day. Social media marketing is the usage of social media platforms to build your brand, connect with the audience, and market your product. That involves publishing content, which could be in images or video files on social media to engage customers. The days when social media platforms acted as the broadcast and directed customers to brand’s websites are gone now. Algorithms in these platforms have given eyes and ears to brands. They monitor customers’ engagement and design their campaigns accordingly. Social media is a platform where brands get an opportunity to connect with their audience intimately, and this helps in building a relationship of trust. Feedback from customers gives brands more in-depth insight. Hence, this marketing strategy is compelling, and many brands make their name through these platforms.
5. Content Marketing
Content marketing is a vast medium as videos, articles, and images all come under the umbrella of it. It revolves around the management and execution of textual and multimedia content. It attracts targets and converts a prospect into customers by giving them access to valuable but free content. When you put up quality content, you establish yourself as an authority and gain the trust of the audience. If they like your content, they check out your business and become your customers. Humourous content, personal blogging, vlogging, and ebooks are types of content marketing audiences love to check out. Engaging content may not convince prospects to purchase your services right away, but it sure makes them follow your blog, which means there are higher chances that they will return to you in the future. Content marketing is an excellent tool in generating valuable traffic and conversions of customers over time.
Technology continues to evolve rapidly, and every other day new techniques of digital marketing emerge in the business world. It is a valuable asset to businesses and assists in establishing an authoritative online presence. Different types of digital marketing can work along with each other and help in giving support to your business.
Marketing is all about reaching the target market at the right time, and since people spend most of their time online, catching their attention on Internet has become crucial now. Brands should design customized digital marketing campaigns as per the needs of their products and customers to give a boost to their sales.