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How Can Call Masking Help Your Business?

by KEN

Sharing your phone number is very important when you use digital services and products. We practically have to do this in countless scenarios. This does include business operations. However, phone numbers are quite important as they provide personal information details. Fraudsters can easily use phone numbers together with other data to access social profiles, bank accounts, and a whole lot more. This is where call masking comes in to help you improve your privacy and security through anonymity.

Understanding Call Masking

Call masking is practically related to number masking, which is created in order to address the needs consumers have around anonymity and privacy. Basically, this offers access to improved customer experience for the business without having to make a compromise in regards to security. It is practically perfect for the businesses that are sharing customer information and do it with third parties. Direct communication is made possible without having to share any sensitive contact detail.

Call masking acts as a bridge. It allows a connection to be established between 2 parties as private information is safeguarded. Simply put, two-way communication is created between sellers and buyers, delivery service staff and customers, and more, all without having to expose a personal phone number.

Number Masking Benefits For Businesses

Businesses from all around the world gain several benefits when using call masking. The most important ones are the following:

  • Security and privacy – Both parties involved in the communication have masked phone numbers. This instantly creates a completely secure and anonymous environment.
  • Communication management – With number masking, parties can only engage with the use of a controlled platform. With the use of auto-response messaging, communication is very easy to be done within the desired timeframe.
  • Improved customer experiences – Your number will be safe. This offers peace of mind. As a result, clients and businessmen will be willing and comfortable when it comes to engaging.
  • Automation – With number masking, you do not have to use the services of an operator, whose main job is to connect parties and do it manually. Automating communication increases business efficiency and speed.

How Does Call Masking Work?

Let’s think about an example to make this very easy to understand. Let’s just say you want to call a taxi. You do not have a connection to the internet so you cannot use the app the taxi company uses. In this case, you need to use your phone. But you need to talk to the driver for whatever reason. This allows you to be connected to the driver so you can offer information about where you should be picked up.

You are offered a phone number to call by the taxi company. When using call masking, your number is not going to be displayed so the driver cannot see it. Basically, the phone call you make is forwarded and your caller ID is changed.

Why Is Anonymity So Important?

Privacy and anonymity are both vital for modern businesses. This is especially true when you handle sensitive information, including mobile phone numbers. It does not matter if you run an eCommerce platform, dating site, or a taxi service. With the use of number masking you drastically increase security and privacy.

To put things as simple as possible, anonymity is very important for businesses because of the threats that exist. Hackers from all around the world want to put their hands on sensitive information in order to carry out who knows what operation. Without the use of call masking, you expose your phone number. This is particularly damaging when using the internet to make phone calls since more information about you becomes public.

Final Thoughts

Unfortunately, most businesses these days do not use call masking. This is because they are not aware of the dangers that they are faced with. We live in the age of technology and we are more vulnerable than ever.

The good news is there are many different things that we can do to protect our businesses. And everything can start with the use of call masking. Then, you need to assess your vulnerabilities so that you can see what should be done to decrease the possibility that sensitive data you are responsible for would be accessed. If you do not know how to protect your business, the best thing you can do is hire a security consultant.

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