As a TikTok influencer, the number of likes you get on your content should be of great importance to you. It’s one of the easiest metrics to track for your videos, but it’s also an excellent indicator of how your strategy (and you should always have one as an influencer!) is performing for you. Sometimes, when you analyse the number of likes you get for each video, you’ll realise that some of your content is underperforming. That’s totally normal, and it’s easy to adjust. Here are some of the ways you can get lots of likes on your TikTok content.
Use a TikTok likes service
There are many services out there that will grant you free TikTok likes. If you pick the right one – if you do your research beforehand, read as many testimonials as possible, and make sure the site is above board – then you’re not giving anything up in return for these likes, either. This can be a great method for getting your new TikTok account off the ground; TikTok can be fiercely competitive, with many influencers constantly vying for eyes on their content. Giving your videos a boost in likes beforehand can stand you in much better stead for the future.
Work hard on your content
It might go without saying, but naturally, one of the best ways you can get more likes on your content is simply to ensure that it’s the best content it can possibly be. This means making extensive use of the built-in TikTok editing suite, as well as studying your peers’ content to see what they’re doing and adapting their techniques (without stealing them, of course!). Keep honing your craft, and little by little, you’ll see improvement in terms of the number of likes you’re getting. It might take a while, but as an influencer, one of your biggest virtues should be patience anyway!
There’s no catch-all formula for how to go viral on TikTok, although many have tried to create one. The truth is that it’s just never guaranteed; a video you make might hit the big time even though you created it as an afterthought, or you might slave away on something for hours only for it to go completely unnoticed. However, you can try to influence whether your video goes viral or not. Aim for trending topics so that more people get to see your content. Try to make it idiosyncratic or unique in some way; hopping on a challenge could get you likes, but creating one or putting a personal spin on it is more likely to pay dividends.
Make short videos
The maximum length a TikTok video can be is one minute, but you don’t have to hit that limit every time. In fact, it’s better for you if you try to stick to shorter running times for your videos. The TikTok algorithm can be merciless and unforgiving; if a user taps away from your video without watching it for a significant amount of time, that won’t translate well for you in terms of numbers. Try to keep your videos under 30 seconds if possible. Less than 15 seconds is also great; you’ll leave your audience wanting more, which you can then provide by making more content!
Here’s the secret to social media: always have a presence. Obviously, that’s reductive, and there’s much more to it than that, but posting on a regular basis is a huge piece of the puzzle. If you post often, then users will have more videos to like; stands to reason, right? In addition, posting more frequently means that you’ll be more likely to appear in users’ For You feeds, because you’re maintaining more of a presence on TikTok. You don’t always have to have your best ideas to make a video; just create something everyday. This will also help to keep your creative muscles strong!
Find a niche
Don’t try to appeal to everyone with your TikTok content. Doing so is a fool’s errand; you’ll never create something that will literally please everyone. Instead, find your niche and create content for that niche. Think about where your strengths and skills lie, and emphasise those elements of your content. Eventually, your audience will find you; they’ll appreciate what you’re doing that others aren’t bringing, and they’ll engage with your content as a result. Sometimes, you don’t know who you’re making TikTok videos for until they make themselves known!
Make your profile look nice
If you keep your profile looking clean and fresh, users will be more likely to engage with your videos. This is because they’ll see you as a legitimate TikTok user who wants to use the platform for creative purposes, rather than someone who isn’t trying. As with everything else on TikTok, maintaining your profile is all about branding. Keep everything consistent, especially if you’re also on other social media platforms. Don’t make it difficult for people to find you, and use your profile to summarise exactly who you are and what kind of content you make as succinctly as possible.
Use the right music
Did you know that TikTok was originally a lip-syncing social media platform called Musical.ly? It’s a little more complicated than that, but that’s the essential truth of it. Even though TikTok has come a long way since those days, it still retains a lot of its musical DNA, so one of the best ways to get more likes on your content is to use songs that are trending on the platform. You can usually find these on your For You feed, or by searching for trending topics. The list of popular TikTok music each year is usually pretty diverse, too, so you can’t easily predict what’s going to blow up; this makes the app both excitingly unpredictable and frustrating for influencers!