With increasing numbers of contractions everyday, the Covid-19 outbreak has brought business exchanges in most industries to a halt for quite some time. The initial turbulences in the economy due to this pandemic have now come to somewhat stable grounds and businesses are getting back on their feet with trade resuming. This being said, the chief concern now is boosting the sales of your brand and capitalizing all the deals or sales you might have made or are about to make. This will inevitably cause you to rely on your sales team. So why not provide them with plans and tools that will cater to their sales objectives?
Sales videos can be an efficient tool for this purpose. According to DreamGrow, studies have shown that 74% of users who watch sales videos are more likely to buy your products/services and 83% of businesses say that sales videos provide a good return of investment (ROI).
Keeping in mind that the average attention span of an adult for reading anything online is somewhere around 8 seconds, it is conclusive that a video which encapsulates the details of the product/service, covering all the areas of information that a customer would want to know is much more effective than any other tools or tricks for sales.
What should be the content of a sales video?
The content is the most integral part of the video. You would need the video to be informative and engaging for the customers. It should cover certain areas like:
- What are the benefits of using your product/service?
- What are the main features of your product/service?
- What are the most common queries customers have about your product/service?
- What is the pricing structure of your product/service?
- What is the vision/goal of the company?
Your sales team will be able to aid you in creating content for the video because they are the ones who are in direct contact with your customers. A collaboration between your sales team and your content marketing team is a good way to create innovative and effective video content for your audience. If you don’t have in-house video production resources, you can always benefit from an outside source, a production house like Shootsta in London.
What Kind of Sales Videos Should you Create?
There are many types of sales videos that you can create that makes it more engaging for your audience. The following are a few categories that summarize the types of sales videos:
The first and foremost piece of information that a customer requires while buying a product or service is the cost/price. Whatever the product or service may be, cost stands as one of the most determining factors for a customer to purchase it.
Therefore, a video explaining the pricing structure of the product/service offered has high chances of attracting the potential customer’s attention. Also, a brief explanation of the pricing structure will reassure the customers that there are no hidden charges or artificially inflated prices of the product/service and everything is upfront.
As the product/service provider, you must provide answers to queries that your customers or potential customers may have around your product/service, and FAQ videos are an efficient tool of achieving this.
For an FAQ video to be relevant to your target audience, you would need a good understanding of your potential customers, anticipating the questions they may have and providing a solution to those queries. This will involve noting common queries which people typically ask about your product/service. Since your sales team is in close contact to your customers, it would be worthwhile to ask them to track and contribute questions they commonly come across while interacting with them.
FAQ videos also help to maintain uniformity of the answers to your customers’ queries i.e. you can ensure that several customers who have a similar query get the same answer.
The “About Us” section of a website can be used to engage the audience by drawing their attention towards the story and mission of a company. A bio video about your business will give your customers insights about the brand’s history. Additionally, getting to know the people behind the brand they are about to spend their money on, helps your audience to relate to your brand on a more personal level.
To sum it all up, it can be said that the chances of boosting sales and promoting your products, substantially increase if you can produce videos to keep your audience engaged. These videos can act as extra tools that might effectively sway your customers into enquiring about your product/service. Even if you do not have an in-house production unit, you can always collaborate with third-party production houses like Shootsta in London to help give your customers a fresh perspective of your brand.