Businesses, no matter what size, industry or where they are in their life cycle, are in need of a business model. A business model lays down the groundwork of the organization in every aspect.
However, it can be hard to figure out what your business model is. It takes a lot of brainstorming and research. You also have to know your company from the ground up and from the inside out. If you’re just going to write these down or set it in bullet points, it may be hard to clarify each of the elements of the business model. And this is why you need a Business Model Canvas.
What is a Business Model Canvas?
A Business Model Canvas is a visualization and strategic tool that can help you formulate and design your business model. Whether you’re just starting or are already established, it will allow you to get a better handle of your business.
Helping you create a clearer vision for your organization, a Business Model Canvas is a necessary tool. It will also help you formulate your business model as well as create a strategic roadmap to help you actualize your goals following your company’s values and strengths.
The Business Model Canvas is developed by Alexander Osterwalder, a Swiss business theorist, author, consultant, entrepreneur and speaker.
How to Present Your Business Model Using a Business Canvas
As a business organization, you have to use a Business Model Canvas to help you come up with your own unique business model. Doing this requires putting together all relevant information about your company and organizing them on the canvas.
To help you present your business model canvas, there are many ready-made templates that you can use so that your canvas will look amazing and professional. Free PowerPoint Templates (FPPT.com) is one of the resources where you can download a free business model canvas template with editable text placeholders that you can use to prepare a business model in PowerPoint. What’s great about using these templates is that you can just easily fill up the sections with the required information. You can also customize the template to reflect your brand and company colors.
Nine Blocks of the Business Model Canvas Explained
It’s also important to note that the first thing you need to do in order to create your Business Model Canvas is to fill the blocks with the right information. This includes the following 9 blocks:
- Customer Segments – This refers to the groups of people or organizations that you aim to reach or serve. You have to define your unique customer segments in terms of demographics.
- Value Propositions – This is something unique that your company offers. Whether it’s an innovation, a service, or feature, it should attract your customers to you compared to your competitors.
- Channels – This defines how your company aims to reach your customer segments in order to deliver your value proposition. You have to know which channel is the most effective and create the right mix of channels to satisfy your customers.
- Customer Relationships – This is the type of relationship that your company has to establish with your customer segments. This is necessary in client acquisition, establishing and boosting sales, as well as in customer retention.
- Revenue Streams – This answers the question: “How do I make money?” A company may have different revenue streams, but the important thing to note here involves the value that your customers are willing to pay for and the market you are entering.
- Key Activities – This involves the steps that your company is taking to execute your value proposition. This involves manufacturing, operations, and logistics processes to name a few.
- Key Resources – This comprises the assets that allow you to make your business model work. These resources are what allows you to create and fulfill your value proposition, reach your markets, maintain customer relationships and earn your revenues.
- Key Partnerships – These are the relationships that you have with other businesses, with the government, or other organizations that can help you fulfill your business model.
- Cost Structure – This involves all the expenses that your company will incur while operating your business model. You have to figure out if the costs are value-driven or cost-driven.
Fine-tuning Your Business Model Canvas
Now that you have created your business model canvas in PowerPoint, you can present this easily using the right combination of animations and effects. Just be careful not to overdo it to help keep the focus on your data rather than the frills. If you need more free templates for your business presentations, you can rely on free PowerPoint templates by FPPT.com. You also may have to go back to your business model canvas every once in a while to review this. What’s great about having this in PowerPoint as a slide is that you can easily edit your canvas and update it depending on the needs of your evolving and scaling company.