Learning about Search engine optimization [SEO] is something that every blogger, marketer, or any other person in business trying to advertise their brand must do. SEO is one of the most critical aspects of digital marketing, and failure to implement it will not yield good results. But when it comes to SEO for new websites, there is so much information out there that website owners might get confused along the way. That’s why they need to have an experienced in-house SEO staff or hire SEO company services.
If you can’t hire a professional to help you out, well, you shouldn’t worry because this article gives you some of the easy things that you need to do to start your website’s SEO on the right foot.
1. Get the First Link
Google needs to know that your incredible site exists. And for it to know about this, you need an extra link towards your website. This is because Google trails links and saves all the WebPages it finds in a huge database known as an index. If you want your site to get into the index, you must have at least one external link. Ensure that you get that external link.
2. Know what you want to rank for
You should ensure that you attract your target audience to your website. Know your customers and the people you are building this site for. Again, you need to know the terms your customers use when searching on Google and the kind of content they are looking for. In SEO, this stage is referred to as keyword research. It is critical. If you do your keyword research accordingly, you will find a list of keywords you want to rank for.
3. Set Realistic Goals
For a new website, it is quite hard to rank higher in the beginning. Older sites have already established their history and plenty of links point towards them, making them to rank higher. For your new website to rank high, you need to be a bit patient and set realistic goals.
4. Internal Linking
As mentioned above, Google follows links. Google also trails the links on your site. It crawls through your site following the internal linking structure of your website. That structure is simply a guide to Google. So you should ensure that your internal linking structure is perfect.
Start Writing your Content
For you to get ranked, you must have content. There are several tools you can use to help you write both SEO-friendly and readable content. When writing your content, ensure that you use the exact words you want to be found for. You can use them in your headings, introduction, and in the conclusion part of the content.
High-quality content is not only great for the search engines but for your visitors as well. Great content will keep them coming back to your website. And the more content you have, the more likely the search engines will put more of your site’s pages in the search index. You should also avoid having duplicate content on your website. High-quality content may include blog posts, industry articles, tutorials, videos, infographics, podcasts, etc.