Google receives 3.5 billion searches on its query bar every day. This number keeps growing unfathomably high. In 2021, the number of internet users is set to rise by 7.1%, which predicts Google searches to become higher across the globe. We live in a digital landscape, where technology and marketing practices are essential to take an edge over this competition.
Google is the most popular search engine and a great place for businesses to target potential customers. Google Ads is a powerful tool to target potential customers because it allows businesses to reach users with similar search queries and relevant demographics.
But you may wonder, how Google Ads can target your potential customers? In this blog, we’re going to answer this question and give some strategies that can boost your online sales.
1. In-Market Audiences
The in-market audience is quite similar to what it sounds like: these customers search for certain products or services within a specific market. Google SEO will find such user-related queries and track them to find the best solution that matches their intention.
Then, the software will show relevant advertisements to customers who are searching for the same products and complete the buyer journey here. If you have the best marketing campaigns and follow SEO strategies, you are more likely to receive customers relevant to your niche.
This is one of the best marketing strategies out there when compared to random advertising methods. By doing this, your advertisements will reach more potential customers and put forward your brand ahead of competitors.
2. Market Research
As mentioned earlier, Google is able to track and store information of customer’s searches to find their interest. This way search engines identify your potential customers and help to target your advertisements effectively.
But do you know that Google Ads is capable of determining your potential customers? If you’re not sure about how Google promotes your products, ensure to look into the trends and plan your strategy. Here, you get a chance to see the ages and genders of customers who want to buy your products.
Sometimes you may not know who your potential customers are, in such cases use market research to identify your potential customers.
Google Ads is helpful to optimize advertisements based on the demographics of your potential customers. As customers use Google accounts most of the time for a signup, which has personal information like age and gender.
Also. Google targets ads based on other factors like political affiliation, user interests, and ideologies from their previous Google searches. As a company, you can target potential customers based on their age and interests relevant to your business.
Google Ads’ main aim is to help businesses target their potential customers and promote advertisements based on their preferences. Therefore, you can target potential customers easily by optimizing search engine advertisements.
You can make use of the demographics features and provide answers to ‘business near me’ queries, which helps customers to find your brand easily.
If you have analytics features in Google Ads, you can start remarketing in just a few steps. Remarketing helps businesses to create a list of potential customers from the existing website.
This allows you to identify who shows interest in your products and who made purchases in the past. By tracking your customer’s past history, you can promote your brand more efficiently.
You can place your advertisements on websites that these customers visit more often. This helps to build your brand image strongly in the customer’s minds.
When users find a brand name more often, they tend to trust you more which increases customer loyalty for your business. You can enable remarketing strategies especially to take advantage of these branding options.
5. Site Targeting
Site targeting is more like targeting advertisements in specific placements of your site. For instance, you can determine in which sites your advertisements want to appear.
Imagine you run an Italian restaurant, then it’s ideal to promote your adverts on sites of Italian interests and culture. For this, you just need Google analytics and you can reach more potential customers as a result.
You can also use this incredible feature to determine where you want to publish your ads. You can add your adverts at the top of the page or in the sidebar as per business needs. With site targeting, all these decisions can be made easily.
Targeting potential customers and managing Google Ads can be a grueling task, but it’s all worth your efforts. All you need is an extraordinary marketing strategy that helps to reach customers who already like your products.
Google Ads works perfectly for businesses to reach their potential customers and with no further delay, include Google Ads in your marketing ideas to reach more sales.
Now that you know how Google Ads are helpful to reach your potential customers, it’s time to begin implementing your marketing plan effectively. So why wait? Let’s Get started!
Grow your business with Google Ads today!
Sajitha works with Zuan Technologies as a content writer. She collaborates with the Digital Marketing team to deliver engaging, informative, and SEO-friendly business collaterals. Being passionate about writing, Sajitha frequently engages in creating fiction and explores effective content marketing strategies.