Most of the successful businesses that you see today started their journey as startups. However, it is sad to note that most of the startups do not survive the nascent stages. The main reason for this can be attributed to the fact that business growth is slow in the first few years, making it difficult to recover the initial investment.
An easy way to tackle this is the use of video content in your marketing strategies. As most internet users prefer viewing an interesting video instead of going through long pages of boring texts, video content is the best way to catch the attention of your potential clients.
Here, we shall dwell upon how you can leverage the power of video content to drive your startup on the path of growth.
Prepare Explainer Videos
An effective way of capturing the attention of potential customers is by preparing a 60 to 90-second explainer video that talks about the product or service that you have to offer. Spend some time on preparing a clear flowchart for the video.
You should start by addressing the issue and then introducing your product or service as a solution to it. Also, briefly explain how it works without delving into the technicalities of the item. Once you have these details taken care of, you can look up the best software for video editing on Mac and then render the video in a matter of minutes.
Live Stream to Connect With the Audience
As a startup, you have a smaller client base, and live streaming videos allow you to capitalize on that and build a relationship of trust. A new player in the field of video content, live streaming videos allows you an opportunity to display your industry expertise and connect with your community of clients (and potential clients) better.
Unlike conventional ad videos, live streaming allows two-way communication, thereby allowing you to understand the client’s needs better and cater to that more effectively.
Make the Most of YouTube
Being the second largest search engine, YouTube is a great platform for startups who are keen on marketing their product or service. Video marketing through YouTube is a win-win solution for startups. Other than being a search engine, YouTube videos also rank high in Google searches, thereby increasing a startup’s visibility.
As a startup looking to leverage the potential of YouTube, you should start with identifying your expectations and then chalking out the road map. Many startups opt for paid YouTube ads to improve their visibility. If you take this approach, invest time in identifying the best ad maker and ensure that the advertisement you come up with touches a chord with the audience. You can refer to several videos that are available on YouTube to learn more about how to edit videos for Youtube.
Alternatively, you can create a YouTube channel for the brand and upload promotional videos on it. The reach of such videos will depend on the number of subscribers. To attract more people to subscribe to your channel, you can plan on vlogs, informational videos, or creative content.
Replace Telemarketing with Video Content
Telemarketing may be taking a major chunk of the profit you make as a startup. You can easily do away with telemarketing by opting for video marketing. Not only will that save you money, but it will also allow you to cater to a larger market.
Moreover, your potential clients can view the videos at their convenience instead of being interrupted by tele-callers when they are busy. By ensuring that they are in the right frame of mind when you introduce your product or service, you increase the effectiveness of the marketing campaign.
One of the easiest ways of establishing your expertise is by sharing knowledge. Video workshops and webinars allow you to connect with the target audience and engage in active brand engagement. Again, there are two approaches you can take.
The first would be to choose an industry-relevant topic and speak on the topic. Encourage questions and, during the course of the video-conference, promote the product or service in a natural way. Ensure that the promotion does not look forced. You may either conduct such webinars for free or have a nominal registration fee.
The second approach is to conduct webinars to familiarize your target audience on how to use your product (or make the most of the service you offer) and answer any questions they may have on the subject. Such webinars will increase the depth of your connection with the clients, and they will keep coming back to you for more.
Work on Social Media Videos
These days, almost everyone is on social media, and such platforms are giving a boost to their native videos. As a startup, this can be an effective, low-investment marketing strategy. Start off by identifying the social media platform that has the maximum presence in terms of your target audience.
For some startups, this may be Facebook, whereas, for others, it may be Pinterest or Twitter. Once you have identified a channel, direct your energy towards building a strong presence there. While doing this, make sure the content you prepare is optimized – not just for mobile apps but also for desktops and laptops.
Reviews and testimonials of satisfied customers go a long way towards establishing the credibility of a brand. But, in today’s fast-paced world, no one has the time to read long textual reviews. An easy way to fix this would be by opting for video testimonials.
Deliver a product or service that is exceptionally good, and people will find it worth noticing. When a customer compliments you on your quality of work, thank them politely and request them for a short video stating the same. With VideoCreek, you can give such mobile-shot videos a professional look.
The world of video content marketing is a sea of unending opportunities. Here, there is a lot of room for creativity. And with minimum investments, startups can create video content that will give them the limelight they always wanted. Once people start noticing the product or service, the road to success is through hard work and exemplary quality of service.