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The Importance of Content Moderation

by KEN

User-generated content moderation is one of the many types of online moderation services available today.  With the proper service provider to do the job, all the videos, photos, statements, blogs, forum comments, reviews, posts and tweets are properly inspected and responded to. It is basically the thorough scanning of user-generated content to control unwanted and inappropriate posts which proves the importance of content moderation for any online platform.

These types of contents are beneficial as they are, in the same way, risky because they only represent a perspective from a particular user. Some may contradict other user’s beliefs and views, while some may agree. Thus, companies should take charge of maintaining a harmonious online community not only for the safety of their users but also to increase traffic and search engine rankings. Studies show that customers consider UGC to be 50% more trustworthy than any other form of media presented to them.

Now, social media platforms are where most of the user-generated content take place. Though they enforce several community regulations to protect the general user, its attribute to being open for free posting still opens doors for inappropriate content lurking around.

This article will have a detailed discussion about the importance of user-generated content moderation in maintaining an online business brand, and the benefits that companies can get from incorporating it into their online platforms.

Why is content moderation important?

There are various reasons why content moderation is important for user-generated campaigns. These became the basis of why business owners decide to avail services from well-trained moderators to take care of their websites and social media pages. It helped them increase their sales and acquire actual paying customers, following the proper utilization of contents and feedback from their former clients or the people who already tried their products. Here are some of the major benefits a company gets from the service:

● Brand Protection and Reputation Management

One of the main reasons behind why is content moderation important for an online business is because it serves as a weapon in maintaining an excellent company reputation. User-generated content is proven to be effective when used properly in marketing strategies. With moderation services, inappropriate and unfavorable comments and content are resolved in no time, thus keeping users satisfied with what they can see.

On the other hand, UGC also becomes the reason why visitors become disappointed with a company. Having control over what goes through your platforms leaves a positive effect on keeping customers happy.

● Controlling Inappropriate Contents

It is undeniable that not all users are well-mannered and of good conscience when joining the online community. Some, intentionally or not, put up contents that are not suitable for public consumption or go against community policies of a particular platform.

Having this situation highlights the importance of human content moderation in an online endeavor. It makes sure that all of the contents that are to be published have gone through a detailed checking process, and any undesirable posts are removed and stopped from circulating.

● Feedback and Comments

Feedback and sentiments from your regular users are a crucial tool for a successful marketing strategy. While your audience usually considers opinions as a big part of their decision process, having content moderators to watch over posts, reviews, and comments will be your strategy to make sure that they are fed with positive reviews.

Doing so will help a business know the pulse of their target market towards their products, services, or the company itself. It also gives a glimpse of the interest of the consumers that will help them change the necessary parts of their products or business strategy to gain more customers.

● Protection from inappropriate and unfavourable posts

The online world is bombarded with various law offenders such as scammers, trolls, and hackers. They are one of the main problems of any online company trying to grow its audience. Nowadays, such criminals are not only found on websites but also on different social media platforms. They are basically everywhere on the internet.

UGC moderation helps control the flock of people who are trying to commit negative acts against your customers. While agents conduct a rigorous check on your pages, malicious user posts are easily removed and solved in real-time, saving your customers’ satisfaction and creating a safe and sound online community where they can interact with other users and your brand.

● UGC for Marketing Campaigns

Many established companies have already proven the effectiveness of user-generated content in growing their market. Content moderation of what your audiences can see helps scale your marketing campaigns rapidly. In whatever way a company wants to acquire content from its consumers, it is always important to have a filtration process to avoid any negative impact on the business.

Who needs content moderation services?

Unmoderated user-generated content is potentially risky for a company, especially for those who have just started creating their own loyal fan base. Your expected success turns the other way around and becomes the cause of the decrease in your potential customers.

Who really needs content moderation services? Basically, all of the online activities that include UGC need moderation. Whether you’re a startup company or an established enterprise, it affects how you increase your market, improve brand, and boost popularity among end-users.

Chekkee is one of the best and most reliable content moderation service providers in the industry that will guarantee a safe and secure online community. Since consumers are more inclined to follow what other actual customers testify to a company, Chekkee is dedicated to making sure that your audience will be given the best and your company will gain credibility against your competitors.

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