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The Necessity Of Mobile Application In The Business Era

by KEN

Mobile Apps are the business shops of today and tomorrow. As they clock in the highest sales numbers for businesses; mobile apps have become the most convenient and compatible and thus the most sought option both for businesses as well as its customers.

If you do not have a smartphone or using mobile apps constantly, you might be well counted as an ancient millennial these days. All the world markets including B2B and retail of garments, accessories, to banks, friends meetup, schools and even events have gone digital and in fact mobile.

What Makes Mobile Apps The Newgen Business Hub?

An average individual now spends more than 4 hours on their smartphone and 90% of that time is spent on mobile apps. These numbers in itself make mobile apps a digital asset for any and all businesses, however big or small. Let us try and understand their utilities in greater detail:

1. Easy Accessibility and Outreach

Smartphones can travel anywhere anytime with the smartphone user. So can the mobile apps. Infact, due to their cost-effectiveness and lower tariffs on internet connections, smartphones have reached some of the farthest corners of the world, making inroads to not only urbanised but rural areas as well.

Picture this: In a world of 7 billion, there are approximately 5 billion smartphone users with more than 30 apps on their phones on an average.

 To be able to reach these kinds of user numbers, both in viewership and sales; can only be possible through a mobile app for businesses nowadays.

2. Promotes Customer Loyalty

When a user downloads a mobile app in their smartphone, they invest a certain amount of time, effort and space in their smartphone with the company that the mobile app belongs to. These users also tend to open these apps whenever a requirement of the mobile app products, services or industry arises in their  day-to-day lives leading to page traffic and sales.

If the users are satisfied with the user experience of the app as well as the business it entails, chances are more than not that the user will not only keep the app, but also recommend the same to family and friends; thus helping generate truly loyal brand customers which are an asset to any and very sane minded business.

Mobile apps also provide an easy chance to businesses to promote customer loyalty by easily providing reward options through simple mobile app utilities, helping in further fortifying the customer relationship bond.

3. Obviously Sales

With global app spendings crossing the $29.3 billion mark and app downloads reaching 36.5 billion across Apple’s App Store and Google Play in the third quarter of 2020; the mobile app market has effectively proven itself as the largest grosser for all industries out there.

So, if you have a consumer good to sell or a service that you can provide; before a physical store you need to have a mobile app these days. In fact, mobile apps themselves function as  pseudo-stores within the user’s phone itself. This is a sacrosanct space that no business would want to miss.

4. Branding and Marketing

Mobile apps provide a business, much more than mere sales. It provides viewership and easy marketing options to businesses, easily helping them increase their brand value.

More and more businesses are nowaday using mobile apps to communicate with their clients as this is where most of the user time is spent. World mobile app usage reports suggest that 49% of smartphone users open more than 11 apps a day, which increases to more than 50 apps a day for the millennials.

This makes mobile apps also the most prominent platform for marketing for businesses all over the world as they offer effective solutions for communicating with users and keeping them with the brand.

5. The Pandemic Effect

World has been facing the challenging Covid-19 pandemic. With lockdowns and chaos reigning everywhere; businesses have also been witnessing a continuous downward trend. In this gloomy scenario, mobile apps have been a ray of hope for businesses all over. By providing customer outreach and contact from their homes; mobile apps have not only helped entrepreneurs, but also customers to easily find whatever they want.

6. Options to Customize with Technologies

As the world technologies progress, so are the markets and so are the customer expectations. With mobile apps providing several technology based development trend options like usage of 3-d objects, location tracking, data reading and recording; they can easily help businesses seek and send customized content and data to the targeted users. This helps to take the overall user experience to an altogether new level.

7. Customer Data

Mobile Apps are getting smarter by the day. With the help of technologies like Artificial Intelligence and big data, they can now not only take a business to the customers, but also understand what exactly the customers want. Mobile apps effectively track user data, which is immensely useful for businesses to analyze, buyer mindset, their expectations and requirements, to be exact.

Mobile Apps provide a Complete business platform

Due to the above stated reasons, there are many businesses that now run only through mobile apps (without any physical store) and there are businesses that have higher sales through apps than stores. When a company plans to develop a mobile app, either through in-house developers or outsource mobile app development; they tend to develop a complete business entity that helps increase sales, helps to market, grow brand name and even analyse industry trends. So, if you are an entrepreneur already or planned to be one in the coming times; make sure you have a suitable mobile app to go with your business..

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