Time makes the world go round. Every second our time goes by without us realizing it, symbolizing the necessity of having a calendar at our disposal so we may keep up to date pertaining to our work and daily schedule. If you are fond of calendars in terms of gifting them or receiving it, now is the time to manufacture your calendar design for 2021. It does not matter which profession you are aligned with; you can be a photographer, a business promoting your sales, or an organization raising money.
It is necessary to design your own calendar with the support of a specific strategy and game plan. This process requires significant research, analysis, and observation before it can be executed correctly. The preconceived notion that developing a calendar is a piece of cake is misguided and unrealistic, which is why it is crucial that you take inspiration from other graphic designers or amateurs who have created their own array of calendars and emulate their process on your own.
Usually, the easier way to handle this is when you hire a designer online to create your calendar for you. But you can also make it on your own to give it a more personalized outlook.
A unique way to create a calendar is by using only custom calendars that will reflect entirely on your brand for an entire year. The question is how you can take advantage of this opportunity and create an aesthetically pleasing calendar for yourself. To ensure you are headed in the right direction, we have selected some guidelines that will enable you to design, plan, and construct your calendar online.
Choose A Theme and Stand by It
A successful calendar has the characteristic of consistency embedded in it. It would be best if you researched the calendars that have stood out the previous years and focus on the types of calendars that have seen success. They can range from nature calendar to calendars with animals. You can select a wide variety of calendars and narrow them down until you decide which theme is best suited to represent your brand. It will help if you keep your target audience into consideration when deciding upon your theme.
Envision what would pique their interest and coax them into purchasing your calendar or giving positive feedbacks concerning it. Never doubt your decision when you have selected your theme choice. Trust your instincts, which will enable its execution accurately.
Photos Are Essential
Photographers, professional or otherwise, have the advantage over their competitors by taking their own distinct pictures without being charged for stock images. You can avoid having to search for images online and showcase your photographs that are unique and original. Prior to taking photos, you need to brainstorm and come up with ideas of how you want your images to look in your 2021 calendar.
For those who are new to the photography field, it is necessary to have photos in your original and vibrant calendar. You will have to take the appropriate measures to search for images online that are not stock but customized. The following are some of the sources that can provide you with free high-resolution pictures that you can use for promotional reasons.
- Unsplash
- Flickr
The sources that provide breathtaking images that you will have to purchase include
- Shutterstock
- Fotolia
Keep it Functional
You need to include in your promotion or business calendar both the working days and days in which your business will remain closed on account of a holiday or other circumstances. If your business will remain closed due to Christmas or Labor Day, ensure that you note that in your calendar grid. A calendar that is not functional will cause discombobulation and render itself pointless. Remember, a calendar is not restricted to displaying prospects. It also needs to remain operational and serve its purpose as any other calendar.
Another component to add to your calendar needs to be the deadlines for your products that are seasonal or otherwise. Look to the example of Christmas. Suppose you are preparing to sell a Christmas clothing line in December. In that case, you need to place a reminder on your November month grid for both your employees who will organize accordingly and your customers who will know when the product will be sold. Ensuring that these items are sold on a specific date will allow you to reach out to your target audience and pave the way for you to expand on your customer base.
Include Promotions
Including a promo code in your monthly grid goes a long way to convey your appreciation to your customer. A complimentary promo will increase the enthusiasm factor among your customer and will encourage them to purchase your product. This also places a reputable light on your company as a customer-friendly service that takes the well-being and kindness of customers into consideration. You can use some of the celebrated occasions and festivities to make your sales pitch to your customers with a creative promo outlook that includes Labor Day, Valentine’s Day, or Black Friday.
Your customers will receive your sense of gratitude and will work to reciprocate that appreciation by providing you their support through their sales and revenue. This puts a positive light on your company and drives traffic astronomically. You can use your calendar as your own fundraiser that will garner you the income you need to grow your company.
Talk to Customers
It always helps to interact with customers and gain their input pertaining to the kind of calendar you can create in accordance with their interests. Your target audience will give you their own information about the ideas and content you can use for your work. You can do this by requesting their opinions on a customer survey, or you can assemble them in a focus group where you can enlighten yourself with different ideas.
With the customers feeling included in the process, they will be much more inclined to participate in the purchasing of your product and help provide you with more customers through their word of mouth recommendation. Always maintain an inclusive environment with different demographics concerning age and gender so that you can give them more incentive to purchasing your product if they feel your calendar has a wide range of diverse opinions. You can ask them what is currently trending and what is catching everyone’s attention that you can add to your calendar.
The prospects of creating a calendar is not exactly a complicated process, but it is a process that needs to be performed with extensive examination and care. Never resort to settling for something simple, and always think big with what you want. A calendar is a component of your brand, and if you do disregard its importance, you will feel the repercussions of that dismissal in your pocket.
Author Bio:
Tabish Khalid works as the Digital Marketing Manager for Designster. He develops and implements digital strategies for Designster, along with aligning business goals with digital marketing activities. He actively contributes articles related to digital and content marketing.
