Instagram is one of the most popular websites on the internet. According to Hootsuite, about 1 billion people use Instagram every month. The number is quite incredible, and when there are so many users here, it is no surprise to see businesses pouring resources and trying to increase their presence on the platform.
If you are also looking to attract more followers and engagement on Instagram, expect to put some effort because the competition can get pretty fierce. On the other hand, the challenge can be a lot of fun, and the tips below should do a lot in helping you to conquer Instagram.
Tip #1 – Download Videos from the Internet
Instagram did not have a video feature at first, but it did not take too long before the developers realized how effective video content is.
However, not everyone is capable of coming up with video content themselves consistently. So it is quite common to see various Instagram profiles use a video downloader that allows them to download videos from all over the internet.
You can quickly edit out the intro or any watermarks and present a video as your own. And if it goes viral, expect to see a lot of new people clicking the “follow” button next to your profile.
Tip #2 – Write a Persuasive Copy
While visuals are the most important part of an Instagram post, one should not underestimate the impact of a caption. If you want to grow your Instagram consistently, you will need to create a strategy for writing good captions as well.
Some brands go as far as hiring professional copywriters. If you can spare some funds for someone who writes excellent and persuasive copies, it might be a good investment to hire a good copywriter.
Tip #3 – Use Proper Hashtags
Hashtags are common and can be found on almost every Instagram post. Those who are not familiar with it might wonder why so many posts have multiple hashtags.
It just so happens that hashtags are similar to keywords and that you can find content by typing a particular hashtag. In other words, lack of hashtags would mean that people cannot find your content unless they follow the profile.
Keep in mind that putting in multiple hashtags does not give you more exposure. Going overboard and including more than five hashtags would only do more harm as the Instagram algorithm takes everything into account. Use between three to five hashtags for every post to make the most out of it.
Tip #4 – Post Consistently
Brands who are incapable of producing content consistently are bound to fail. Before you commit to the marketing strategy, make sure that you are capable of keeping up with the plans, and can post on schedule.
Using automation tools or idea generators will eliminate some problems. The former is great for scheduling posts in advance if your targeted demographic is in another timezone.
Tip #5 – Promote Instagram Content on Other Sites
Instagram content does not have to stay on Instagram. If you have other channels or even a blog, make sure that you share what you post on Instagram. Sure, there might be instances when you post the same piece of content on Pinterest, Twitter, Facebook, Instagram, and other platforms.
But for instance, if you have an interesting infographic on the Instagram profile, mention it on other sites as well and provide the link that redirects to the said infographic.
Tip #6 – Collaborate with Known Brands
Becoming popular might be a hurdle that is too high if you are not collaborating with others. Instagram is great for the number of micro-influencers. Even if your niche is relatively narrow, you should find someone who can give a shoutout and send the right kind of audience to you.
Working with S-tier celebrities might be too much if you are just starting. Still, it might become a possibility provided that you continuously grow and attract more attention from different sources.
Tip #7 – Run Contests and Giveaways
Contests and giveaways are a great method to gain more followers, comments, and likes. People love to enter contests on social media because the entry fee is usually a comment, a like, or a follow. In other words, it costs them nothing.
Contests and giveaways can go viral quickly by creating a snowball effect. Just look at what other brands are doing and get some inspiration for a contest.
Tip #8 – Interact with Your Audience
Show your audience that you are a real person and interact with them. It might not seem like a big deal, but responding to their comment will show that you genuinely care.
You could also incentivize your followers to send you original content and share it on your profile by giving them a shoutout. Doing so would also lessen the burden of thinking about new post ideas.