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White Space in Digital Marketing

by SOUL
White Space in Digital Marketing

It does not matter what type of industry you are in or what your business is, you know how important digital marketing is. The internet is your best friend when it comes to promoting your products and services. But, this is only true if you do it right.

For example, a lot of people are desperate to add color to their website. They see white space as something that is negative. However, a lot of people do not realize that white space can be a good thing when it comes to digital marketing. Let’s take a closer look.

What is White Space?

First of all, it is important to understand what is meant by white space. This is when a space has been left in web design and no content appears there. People will often refer to it as empty space and it gets its name from the fact that the background is white. When it comes to web design, a lot of people look to maximize the information they give their customers. This is why they view white space as something negative.

What are the Benefits of White Space?

When customers are online, they are constantly being subject to advertising. After all, businesses are competing for their attention all the time, which can also include your business. It can seem like a good idea to create bold and bright designs to grab their intention and make them interested in what you are offering. Indeed, this can be a great idea. But, there is a time and a place and you need to know when it is appropriate to do this.

Think about it, adverts are everywhere. They are on the radio, on social media and all down the sides of web pages. They are simply everywhere all the time. This can get very annoying and it can actually do the opposite of the intended effect. People will start to ignore the adverts they see online and they can be turned off when they access websites with a lot going on.

As an example, take a look at the Unibet application page on their website. The page design is simple yet effective. There is white space that allows the content to stand out and it is simple what the user should do. They are encouraged to download the app onto their smartphone or tablet. There are no huge graphics or adverts. Just simple information, which does not overwhelm the user. This is a good thing and it can encourage them to download the app.

Therefore, having too much on your homepage and web pages can have a negative response. Indeed, people can be overwhelmed with what they are seeing and viewing all of the wealth of information as clutter. So, you can go back to basics and make your website simple. We are talking about an engaging design with less information rather than a lot. This is going to encourage people to see what you have to say and for them not to feel bombarded.

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