Believe it or not, artificial intelligence (AI) is already having a massive impact upon our daily lives. This technology is present within our mobile phones, it is used to predict what we are looking for online and it is even being used to create “smart” heating systems within the home. This is why it is rather ironic that AI is often overlooked due to the fact that it frequently operates behind the scenes. Still, modern life as we have come to know it would be difficult to imagine within the presence of this clever software. This is why it makes perfect sense that several tech-related industries are reaping the associated benefits.
One sector which deserves a closer look involves online gaming and entertainment. As these portals are often centred around providing second-to-none levels of excitement for the end user, the role of AI is even more critical. How can artificial intelligence be applied in this manner and what transformations have we already witnessed? Let’s examine these fundamentally important questions, as we will then be able to better appreciate where the industry may be headed in the future.
The Link Between Online Entertainment and Artificial Intelligence
Perhaps the most logical reason why we have witnessed a massive increase in the number of AI-related software packages arises from the fact that this type of technology is extremely flexible. In other words, various algorithms can be created from within a single bundle. This enables it to more readily adapt to the needs of the end user (in this case, the website or platform in question).
So, how does this translate to the world of online gaming? Let’s take the traditional game of baccarat as an example. While the principles behind this pastime are straightforward, older gaming platforms would have tended to become boring. The moves of an artificial opponent (such as a computer) could be easily predicted. As a result, the entire experience could soon become dull. Players were therefore more likely to move on in the past.
On the contrary, those who play baccarat at Leovegas and similarly advanced websites can now enjoy a much more immersive experience due in no small part to the role that artificial intelligence is assuming during the gameplay itself. This is excellent news for the provider, as it helps to ensure a higher degree of loyalty and therefore, long-term success within a competitive online environment.
What Technologies are Currently Employed?
AI can actually be broken down into a number of unique approaches. For instance, the notion of “machine learning” signifies that an algorithm will be able to better predict the actions of a user over time. Thus, games can become much more challenging while still remaining fair.
Another interesting application involves the use of AI to recommend other products and services based off of past on-site browsing habits. For instance, let us imagine that a user has expressed a great deal of interest in poker or a specific film genre. The site will now be able to offer tailor-made recommendations that are much more relevant. This decidedly personalised approach to marketing will help to cement brand loyalty and perhaps more importantly, users will remain actively engaged with a website for longer periods of time.
Whether applied to the world of online gaming, films or the entire entertainment genre, the role of artificial intelligence in these modern times cannot be overstated. Although relatively few users are actively aware of its presence, the benefits are entirely real. This is why the future is looking bright for developers and indeed anyone who is involved with this incredibly exciting sector.
